WD-40/SEMA Cares Foose Challenger Debuts at SEMA Show; Vehicle to be Auctioned for Charity at Barrett-Jackson

October 31, 2011

LAS VEGAS (SEMA Show, Grand Lobby)–The WD-40®/SEMA Cares Foose Challenger is making its debut inside the SEMA Show Grand Lobby Nov. 1-4, two months before it gets auctioned to benefit children's charities.
Designed by legendary hot rod designer and TV star Chip Foose, the custom 2012 Dodge Challenger SRT8 has a distinctive Foose look and is a tribute to auto specialists who use WD-40 Multi-Use Product to get the job done. The vehicle features custom BASF paint mixed by Chip Foose, a Street Scene/Foose Design body kit, one-off MHT/Foose wheels and WD-40-branded Katkzin upholstery, among other upgrades.
WD-40 Company and SEMA Cares partnered with a number of aftermarket auto and technology companies, which donated parts, equipment and services to give the WD-40/SEMA Cares Foose Challenger the power, style and performance it needed. Build partners include: Street Scene Equipment; Advanced Clutch Technology Inc.; BASF Paint; Cie Games; Hotchkis Suspension; Katzkin Leather; K&N Filters; Lanzini Body Works; Magnaflow Exhaust; MHT Wheels; and Pirelli Tires.
After debuting at the SEMA Show, the WD-40/SEMA Cares Mustang will appear at select West Coast auto-related events and then be auctioned off at the Barrett-Jackson Classic Car Auction Jan. 15-22 in Scottsdale, Ariz. Proceeds of the sale of the vehicle will go to Childhelp®, an organization that provides services to abused and neglected children, and The Victory Junction Gang® Camp, which provides life-changing camping experiences to special needs and chronically ill children. A virtual version of the vehicle will also appear in Nitto 1320 Legends, an online racing game and social network with nearly 2 million members.
"The WD-40/SEMA Cares Foose Challenger pays tribute to the technicians, aftermarket professionals and auto enthusiasts like Chip Foose who have trusted WD-40 Multi-Use Product to get the job done in their shops and garages," said Tim Lesmeister, vice president of marketing at WD-40 Company. "We're proud to partner with Chip and others, the best in the business, to build something that will support such a great cause.”
"I've used WD-40 Multi-Use Product for as long as I can remember and continue to use it everyday in my shop, so when WD-40 Company asked me to help design and build their charity vehicle, I jumped at the chance,” said Foose. "A lot of hard work went into making this custom 2012 Dodge Challenger SRT8 unique, and I hope it turns heads and raises a lot of money for these two very deserving charities.”
Limited edition 8- and 12-ounce WD-40 Smart Straw® cans that feature Chip Foose vehicle designs are also being introduced at the SEMA Show. The Foose collectible cans, available at select retailers nationwide, will each include a classic Foose design on the front. Designs include a 1956 Ford F-100, 1967 Chevrolet Camaro, 1956 Chevrolet Nomad, and a 2009 Chevrolet Camaro.

For more information about the limited edition Foose collectible cans, the vehicle build and the partners involved, visit


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