UNDER THE HOOD

WD-40/SEMA CARES TRUCK AUCTIONED OFF FOR $170K
January 23, 2013

The custom '53 Ford F-100 WD40/SEMA Cares truck was auctioned off on Jan. 18th for $170K at Barrett- Jackson in Scottsdale, Arizona. It was a huge event with 1,343 cars sold over the weekend and up to 300,000 people in attendance.  Mike Freeman, President of the Americas, WD-40 company said a few words before they started to auction the Ford. The highest bidder not only got to drive away in this special truck, but they also received a brand new guitar signed by Toby Keith with a sketch of the Ford on the back signed by Chip.
 
Chip spoke about their decision to restore this Ford truck. With the commemoration of the 60th anniversary of such an iconic product like WD-40, Chip wanted to go back to the roots of the company where it all began. WD-40 used these trucks to deliver the product when it was the Rocket Chemical Company. Chip recreated the ride as a hot rod adding the area 51 decals, leather interior and the stake bed in the back. All proceeds will be going to charity and the COO of one of the charities, Victory Junction, was there in appreciation for all WD-40, SEMA CARES and Chip has done for them throughout the years.



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